About Scotweb
Marketing
In today's online marketing environment it is not enough just to set up shop. You need a marketplace. So Scotweb offers one benefit that no other site developer can - our unique portfolio of traffic generating resources.
Precisely which services we provide to particular clients varies according to the nature of their business, and the terms of our relationship. Some services for example are mostly relevant to suppliers of specifically Scottish-character products, whilst others will work to anyone's advantage. But every client can benefit from at least some of the following services.
Presence on Scotweb information sites
Suitable partners are listed with randomly-appearing or permanent static advertisements on Scotweb's homepage as well as on our high-traffic information sites such as Burns Country, Clan.com, Scottish History magazine, and many more both already in existence and in the pipeline.
As well as the direct exposure to a highly targeted niche, these listings will give a massive boost to your own Search Engine rankings, since listing on sites such as these with a good Page Rank are one of the key criteria used today to weight your own domain for search returns.
Cross-marketing on partner sites
Suitable partners within our own shopping environment can choose to participate in the Scotweb-wide cross-marketing facility. This describes your service with a logo, together with a randomly selected product image and price. These are displayed in random rotation on the pages of other participating partners. Check out one or two examples.
In return you help cross-market our other partners. This mutual advertising within a highly targeted niche, in positive association with carefully vetted partners, gives huge benefits at low cost both in direct exposure and search engine rankings (see above).
Placement within partner sites and hard-copy advertising
Scotweb advertises independently on an increasing number of third party web sites or other targeted media, such as Scottish Life and The Highlander magazines. We place this advertising to the mutual benefit of all our partners, with overall prominence for each partner weighted to reward relationships that put in most in return support the network.
We can also place specific advertising (and sometimes editorial promotion) on advantageous terms with our partners.
Joint Venture Shopping Franchises
Our latest growth area, under development with prospective merchanting partners, is the franchising of selected shops as joint ventures. You supply the goods and services; we supply the infrastructure; they supply the traffic. Everyone wins.
Opt-In Mailing Lists
Creating ongoing relationships with customers is vital. And, unlike spam which must be avoided at all costs, permission-based direct marketing is one of the most cost effective tools in the online selling armoury. We include prominent user-friendly opt-in mailing list registration facilities with all our new sites by default.
If you don't want the trouble yourself, we can administer mailings for you, on a regular or special launch basis. And if you have special news to share, we can also include your updates within our own regular Scotweb community mailings. We even have relationships with related third party sites whereby we can place your information in their own circulation lists.
Deal of the Day
Scotweb's Deal of the Day facility, available as an option with any site, offers randomised discounts on specified products, plus a facility for users to register for daily notifications. As well as making a site seem more dynamic and better value, this engages users by dropping a daily reminder of your offers onto their desktop, encouraging repeat visits.
Search Engine Optimisation
Search engines are clearly one of the key sources of traffic for most web sites. Scotweb has an outstanding track record in designing sites that are search-engine friendly. Don't take our world for it. Check Google for almost any Scots-related word like bagpipes or Robert Burns and you'll find one of our sites very high in their listings. (And by the way, if anyone tells you they'll "guarantee top ten placement"... it's a scam!)
Search Engine & Directory Submission
Due to our close partnership arrangements, it's in our own interests to make sure all our sites are as well represented as possible. We submit everything we can to anywhere that matters (but also know where not to... such as the sites that will only generate lots of junk email for you!). Many sites like Google, Froogle, or ScotSearch are free; others such as Yahoo! or MSN charge but may well be worth paying. We will do this for you.
Targetted Advertising on Search Engines
Facilities such as Google Adwords and Overture have risen rapidly to have become one of the most effective and cost-efficient means of promoting a product on the Internet… but only if it's done well! Without a highly skilled and time-intensive effort, you'll find you're paying as much for the facility as the extra business earns you. In other words, they're creaming off your entire margin! You pay (or sometimes we pay!) and we administer. Everyone benefits.
Communities of Interest
Shopping online is not just a technical affair. We offer a full platform of interactional technologies to help develop customer relationships and communities, including feedback forms, discussion areas, mailing lists, audiovisual customer service facilities and so on. We will discuss, recommend, and help install such tools, to help you deliver the quality of service we know your customers will appreciate.
Internationalisation
Finally, we offer a highly individualised service to help attune presentation for international markets. Our knowledge of the potential for demand-led services within the Scottish niche in particular is second-to-none, and we can also help you identify new product lines or methods of marketing them.
Get In Touch!
Please contact us with any questions.